Swirve allows for a creator to post media and instantly get feedback. The media enters the Showcase, where it competes against another piece of media with the same hashtag. The more desirable media remains on the screen and a new media items emerges for action to continue. Each swipe helps organize media. Each media receives a rank, from one (the highest) to the last ranked media item in that hashtag. Based on the performance of each media content can trend or rise to the top of the chart quickly. This allows new artists to be discovered easily and users to find the best of something quickly.